How to improve your business as an MSO

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Let’s have a look at how the business model for MSO’s are changing. As times change, technology changes and as technology changes, we need to adapt our business according to the latest requirements from consumers.

  • Currently, the MSO business model is fully dependent on traditional  subscribers  Pay TV model for only TV & Advertisments on channels. We’re going to change that and upgrade you to the next level.

Let’s look at what’s been happening so far :

  • The Whole world is changing with technology with new products.
  • Year by year the no. of subscribers are coming down and advertisment rates are also comming down.
  • To compensate and increase the business Most  MSO are also now  switching to provide internet to their subscribers.
  • The consumers expectation has gone double in few years with the internet and other devices that has come to the market.
  • In a few years to come Pay TV model to watch only on TV is going to be the past.
  • Today by going on world records Streaming TV is becoming more popular – Netflix, youtube TV , HBO and other installable TV apps and set top boxes.
  • The advantage of Streaming TV for the consumer is they can watch it  on multiple platforms rather only on TV with a single payment.
  • The consumer can watch all the channels on TV, with internet set top box , and directly on android, I-phone mobile, Tabs, Website,  PC , Laptops and on  any device that have the facility to  browse the internet.
  • The Data shows the Streaming TV is increasing and traditional TV viewership is coming down
  • In a short time there are going to be plenty of streaming TVs like Netflix that are going to come in to the market.
  • They will all deliver digital multiple channels to everyone in world.
  • If you would like to come up in the market – then you should start multiple channels on web, mobile and TV over the internet.
  • Now you have the advantage over others. that may not last
  • What will you do when others take over your market?
  • In india, Sun next,  youtube TV , airtel TV, tatasky TV etc. all are going to have the major market share that includes direct subscriber clients unless MSO’s act fast and upgrade their technology.
  • Before that could happen, MSO’s should start TV over the internet and provide all channels in all digital media to all every subscriber.
  • For more information view on the following links:
    1. Business Insider – India  -Get ready for traditional TV to have historically brutal subscriber losses this quarterNATHAN MCALONEJUN 7, 2017, 12.36 AM
    2. dreaded future is here for cable TV, and we’ll soon see which business models will rule. — NATHAN MCALONEMAY 9, 2017, 07.01 PM

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